We are not your typical investment company management team, but rather a group of individuals that are passionate about turning alternative assets into next-generation business opportunities. We have skin in the game, are allergic to bad-debt, and highly attracted to frugality and organic growth.
We come from diverse industries with a common denominator: high volatility and pressure levels, that taught us how to thrive in uncertainty and understand how to turn chaos into order.
Together we constitute the founding team of Alpha Rock Capital and are looking only to work with those who can relate to our values. We dedicate ourselves to continuous learning and strive to achieve prosperous growth and we are always eager to have our business model challenged.
Born in Barcelona, Spain, Vedast has been interested in finance and business since he was a child.
When he was 11 he was already trading stocks and collectible cards. Some years later, he began doing both for a living.
He also worked as a professional poker player for 6 years, in which he played more than 8 million poker hands, by participating in several online tables simultaneously.
Poker taught him, among other things, to pay great attention to every small detail, the need to constantly improve in a very competitive environment, to handle money conservatively to withstand dowturns, to be patient and disciplined, to care about the long term results instead of short term ones, to think about possible outcomes, the probability of them ocurring and their consequence.
Chief Operating Officer
Born in the United States, David always saw the world as borderless which lead him to finish his studies in Italy and begin his entrepreneurial endeavors in South East Asia.
David believes there is no limit to learning. As a natural technologist and engineer he built his first computer at age seven using parts from broken computers his father brought home.
Holding degrees in both finance and economics, more than 10 years as a competitive road cyclist, and as a former IBM Cognitive Consultant, David has made his professional career the creed of building perfect systems.
While the pursuit of perfection is an endless endeavor, David spends his waking hours optimizing the Alpha Rock Capital operations so that they are both intelligent in design and powerfully results driven.
Chief Relations Officer
Born in Denmark, Alexander is an intrapreneur who has spent his life building synergies between Eastern philosophy and Nordic execution.
With a MBA and a specialisation in innovation & neuroscience he has built a career on managing complexity in corporate innovation efforts. Additionally, as a former ordained Buddhist monk he understands the importance of mind over matter.
This has lead him to build his career on creating mental models to lead executive decision makers into new domains focused on results driven outcomes, which has created more than $100M in revenue gains and cost savings.
Alex believes that communication is the highest form of capital as it combats uncertainty and inspires confidence. Today he manages the Alpha Rock Capital relations.
DAVID DE SOUSA
Director of Finance & Controls
Born in Portugal, but grew up in Andorra.
From early age David was always curious about other cultures and he is fluent in 5 languages.
This curiosity turned into interest for international commerce and trading when he was studying his degree in business administration at the University of Andorra.
David has a corporate background of more than 10 years in Accounting, budgeting, financial reporting and analysis, cost controlling, treasury management, investments valuations and risk management, for different industries.
With a high competitive spirit he also represented the Andorran National Kung-fu Team. That taught him patience and the importance of discipline to achieve goals in short, middle and long term with excellent results.
Jannick B. Pedersen
Business Angel &
General Counsel &
Chief Legal Officer
Serial Digital Entrepreneur
Co-Founder & Firm Evangelist